Hugo Boss 

This mock campaign shines a light on the quality of a well dressed man. The simplistic page design, elegance of the black and white photos, along with the negative space utilized makes for an intimate campaign that connects with the customer on a personal level. The digital overlay allows customers to virtually set foot in the environments they wish to wear these clothes in, putting them in the clothes to feel more confident about making their online purchases.

© 2018 by Maddy Keck.